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Start Making Sense
The Makegood is pleased to welcome Photobucket’s Brad Davis and David Toner as monthly contributors to The Makegood. Brad Davis is CRO/ EVP-Sales, and David Toner is VP Marketing at Photobucket, one of...
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Three Things on My Programmatic Wishlist
Programmatic buying certainly aims to increase efficiency when it comes to buying targeted ad inventory, but there are some other process issues it seems positioned to be able to solve. So much of the...
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Do Upfronts Make Sense in the Programmatic Age? Not So Much.
Upfronts are upon us. And once again it’s clear just how far digital has come when compared to TV. Where brand dollars are concerned, digital is clambering for its rightful place at the table....
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When will digital technology change up the boring ads we see on our daily...
My commute into Manhattan consists of a round-trip ride on Metro-North to and from Westchester. Since I’m in the advertising business, I’m always on the lookout for interesting ads that stand out in a...
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Ad Blocking Is Not a Generational Problem
I’m not one for petty blamestorming when it comes to the collapse of the implied contract, but this definitely set off my irony meter. Let me get this straight… The APAC head of a major programmatic...
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Don’t Throw Out The Programmatic Baby With The RTB Bathwater
Be honest. When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding...
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